Yingshang-OEM & ODM CNC machining services manufacturer provide hardware products solution over 17 years.
Current Demand Situation in the Beauty Stick Beauty Industry
2025-07-14
The global beauty stick market has witnessed a significant growth trend in recent years. Consumers' demand for non-invasive, convenient and efficient beauty care has been continuously upgrading, driving the continuous expansion of the beauty stick market size. From 2021 to 2023, the global beauty stick market size increased from 28.5 billion US dollars to 41.7 billion US dollars, with an average annual compound growth rate of 21.3%, and it is expected to exceed 60 billion US dollars in 2025. Among them, women aged 25 - 45 are the core consumer group, accounting for more than 75%, who pay attention to skin care and pursue convenient and effective skincare methods, and have higher requirements for the functions, quality and design of beauty sticks. At the same time, as men's attention to their own image has increased, the demand for beauty sticks from male consumers is also gradually growing, and it is expected that the proportion of male users will exceed 15% in the future.
In terms of technological development, consumers' demand for integrated functions of beauty sticks is increasingly prominent. Various technologies-based beauty sticks have begun to gain market favor. Such multi-functional products are expected to account for 30% of the market in the future. For example, beauty sticks can further stimulate muscle contraction and enhance tightening and lifting effects. In terms of sales channels, online e-commerce platforms have become an important sales position for beauty sticks, accounting for more than 60%, and the annual sales growth rate is 25% - 30%.
The development of cross-border e-commerce has enabled beauty sticks to break geographical restrictions and circulate globally, meeting the needs of consumers in different regions.
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